HappyEasyGo partners with Primer to accelerate regional expansion in Southeast Asia 

HappyEasyGo, one of India’s largest Online Travel Agencies (OTAs), has announced a strategic partnership with Primer, the unified infrastructure for global payments, to support its regional expansion strategy. 

Founded in 2017, HappyEasyGo has rapidly emerged as one of India’s fastest-growing flight and hotel booking platforms, catering to thousands of leisure and business travelers daily. Its new partnership aims to expand its market presence and replicate its success across Southeast Asia. By integrating Primer’s innovative infrastructure, HappyEasyGo can connect with multiple payment processors, control transaction costs, and enhance payment performance while enabling the company’s swift and successful entry into new markets.

“We have ambitious plans for rapid regional expansion, and Primer’s payment infrastructure is the key to making it possible,” said Boris Zha, Founder & CEO of HappyEasyGo. “With Primer, we can seamlessly add new payment services and methods for each local market without the need for direct integration, ensuring a smooth and efficient rollout.”

As part of its ambitious growth strategy, HappyEasyGo will initially focus on expanding its operations in Singapore and Malaysia, with plans to enter Thailand and Indonesia in the near future. The company also envisions further expansion into Europe and the US with the support of Primer.

HappyEasyGo will also leverage Primer’s extensive payment optimization capabilities, including flexible routing of traffic across various processors, retrying failed payments using fallbacks, and unlocking unique insights with Primer’s unified payment analytics suite.

Zha adds, “As we expand into Southeast Asia, efficient and localised payment solutions are critical for customer satisfaction and business growth. Partnering with Primer allows us to optimize our payment processes, potentially leading to significant cost savings and opening doors to new revenue streams through increased regional adoption.”

HappyEasyGo joins leading travel industry pioneers like Pelago and European companies Love Holidays and GetYourGuide in leveraging Primer’s Unified Payments Infrastructure to accelerate market expansion and make payments a lever for growth.

“Travel thrives on seamless payments, and that’s where Primer comes in,” said Kailash Madan, Head of Global Sales at Primer. “Our partnership with HappyEasyGo highlights the critical role of a flexible payment solution for global expansion. We’re thrilled to be their partner, empowering them to navigate new markets with agility and efficiency.”