SJM Resorts, SA (SJM) showed off the best that Macau can offer business travellers at this year’s Trip.Biz Business Travel Summit on 30th September.
The hotel management firm was the chief sponsoring partner at the event which focussed on the theme Going Digital, Moving Faster – Digital Transformation, and welcomed more than 100 corporate clients, partners, and business leaders from various Asian nations.
SJM’s presence at the summit served as proof of its commitment to drive corporate travel to Macau and promote the city as a global travel destination.
Increasing popularity thanks to innovation
According to the Trip.Biz White Paper, 2023 saw 77.04 million outbound business trips from mainland China to Hong Kong, Macau, and Taiwan, highlighting these regions’ popularity as travel destinations for the mainland Chinese business travellers due to their convenient locations.
According to SJM managing director Daisy Ho: “SJM is committed to supporting Macau’s development as a ‘World Centre of Tourism and Leisure’ by creating diversified ‘Tourism+’ products that showcase Macau’s unique charm and cultural heritage.”
Ho added that SJM’s goals are also aligned with the Macau SAR Government’s push for technology-driven tourism, leveraging advanced technologies to drive innovation, as seen in attractions such as ‘AI Wonderland’ and ‘Martial Art Arena,’ which utilise ‘Tourism+ Education’ to add new vitality and enrich the visitor experience.”