Lufthansa Group announces Patrick Borg Hedley as the newly appointed General Manager Sales UK, Ireland and Iceland.
Based in London, Borg Hedley will be responsible for the commercial and sales activities for all Lufthansa Group carriers Austrian Airlines, Lufthansa, SWISS, Brussels Airlines and Eurowings, in the above-mentioned markets. Reporting to Sven Thaler, Senior Director Sales Northern Europe Lufthansa Group, Hedley succeeds Frank Wagner who has relocated to Berlin and previously held the position as General Manager for the last three years.
Hedley brings a wealth of knowledge to his new position following many years of airline management experience in business development, sales, project management as well as airport operation & security. Commencing his Lufthansa journey over 25 years ago in Malta, Patrick has held several global leadership positions spanning Yemen, Cyprus, United Arab Emirates and Portugal. His last appointment was as General Manager Sales Finland, Estonia, Latvia, and Lithuania, Lufthansa Group, a position he held since 2021.
