Advantage Global Business Travel appoints Simon Ferguson as Technology Advisor 

The Advantage Travel Partnership has announced that Simon Ferguson has been appointed as Technology Advisor for its Global Business Travel division.

This new role will see Ferguson assist with the strategic direction of technology adoption across Advantage’s Global Business Travel division with the scope to potentially expand this remit across the wider Group.

Ferguson currently serves as Senior Vice President at Modaxo, a global provider of technology to public/private transportation and aviation. Modaxo’s business enables the global movement of people, powering transportation technologies for cities such as London, New York, Atlanta, Mumbai and Singapore.

In this new role, Ferguson will operate as an independent advisor to Advantage Global Business Travel, and will work closely with Stephen Baxendale, Technology Partnership Manager, The Advantage Travel Partnership. He will also provide support with horizon scanning and assessing new and upcoming relevant technology enhancements, as well as assist in coaching the Group’s technology team in order to ensure Advantage Global Business Travel achieves its goals and business objectives as defined through our member engagement.

Andrea Caulfield-Smith, Managing Director, Global Business Travel, The Advantage Travel Partnership, said: “We are delighted that Simon has accepted this new role that will see him provide insight, skill and experience across our technology agenda, and ensure informed choices are made and continually pressure tested to ensure that our technology direction is fit for purpose and relevant.  He will also assist with unlocking opportunities to elevate and amplify Advantage across the ecosystem with technology discussions, panels and steering group activity.

“Over the last 18 months we have bolstered our expertise around technology with a dedicated role and newly established steering group. With Simon’s vast knowledge of the tech landscape and his extensive experience of working in travel he will be exceptionally well placed to provide us with expertise to influence and guide our agenda for greater success going forward.”

Commenting on the role, Simon Ferguson added: “I am delighted to be supporting Advantage, helping its members to remain at the forefront of technology advances. The travel & hospitality & transportation sectors are closely related, and I look forward to deploying my experience across both.”