Adventure Travel Trade Association Joins Forces with Premier Travel Media for Special Edition Publication

The Adventure Travel Trade Association (ATTA) is excited to unveil a special edition publication to mark its 20th anniversary, celebrating its leadership in the adventure travel sector. Scheduled for release in August 2024, this tailored guide will highlight the ATTA’s two decades of significant influence on the adventure travel market and will set a vision for its future development.

This project is the result of a strategic alliance with Premier Travel Media, a top provider of travel publishing and marketing services. Together, the ATTA and Premier Travel Media are collaborating to produce a unique publication that encapsulates the essence of adventure travel and showcases the ATTA’s transformative role over the last 20 years.

“Twenty years at the helm of the Adventure Travel Trade Association is a remarkable moment for us to reflect on the past and look forward to the future of our industry,” said Shannon Stowell, CEO of the Adventure Travel Trade Association. “Over the years we have discussed publishing a collection of the community’s stories and we’re grateful to partner with Premier Travel Media to bring it to life in celebration of this milestone.”

“We are excited to collaborate with the Adventure Travel Trade Association on this special project,” said Jeff Gayduk, President of Premier Travel Media. “The ATTA has been instrumental in shaping the adventure travel landscape, and we look forward to showcasing their achievements through thought-provoking editorial and captivating photography.”

The guide will include unique content that embodies the ATTA’s commitment to adventure, innovation, and environmental conservation. It will offer a collection of engaging travel stories and expert opinions in the industry, designed to encourage readers to explore and celebrate the achievements of the association’s members.

In line with the ATTA’s dedication to sustainability, this anniversary edition will be printed on recycled paper, with a comprehensive digital version accessible all year. The publication will become available in August 2024, providing an enriching resource for the entire travel industry.

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