ALULA FM Breaks New Ground as Saudia First Inflight Entertainment Radio Station

The Royal Commission for AlUla (RCU) has established a collaboration with Saudia, Saudi Arabia’s national airline, to feature digital content from AlUla FM on the airline’s inflight entertainment system, Beyond.

The agreement, inked by Abdulrahman Altrairi, Chief Communications and PR Officer and Official spokesperson for the RCU, and Khaled Tash, Saudia’s Group Chief Marketing Officer, provides a new platform for AlUla FM to enhance awareness and appreciation of AlUla, appealing to visitors, travelers, and those interested in the cultural heritage of Saudi Arabia.

Abdulrahman Altrairi, Chief Communications and PR Officer, and Official spokesperson said: “AlUla’s rich stories and deep cultural legacy are taking flight with Saudia. Our new agreement promotes cultural heritage, RCU partnership network and invites new audiences to join in the expansion of AlUla as a global destination and AlUla FM as an audio platform. RCU bridges the past with the present and merges tradition with innovation to ensure AlUla travelers stories resonate for generations to come.”

Marking a first, AlUla FM is now accessible on Saudia flights through the airline’s Beyond inflight entertainment system, signifying a major advancement in AlUla FM’s evolution as an audio platform.

Saudia’s adoption of the Beyond system further revolutionizes the onboard experience, offering an interactive, high-quality entertainment selection with over 5,000 hours of content in more than 16 languages, catering to diverse passenger demographics.

Khaled Tash, Saudia’s Group Chief Marketing Officer: “Saudia is proud to expand and reinforce its partnership with the Royal Commission for AlUla. This collaboration with AlUla FM marks a new era in inflight entertainment. Saudia reaffirms its commitment to innovative collaborations that maintain the highest global industry standards.”

AlUla FM exemplifies RCU’s dedication to advancing various programs and initiatives in a contemporary media landscape, in sync with the evolution of Saudi Arabia’s media sector. It also underscores AlUla’s strategic goals aligned with Saudi Vision 2030.

Since its official launch under the banner ‘The Sound of Arabia’, AlUla FM has served as a platform for the voices of AlUla, broadcasting their narratives to a worldwide audience through regular and seasonal shows.

Saudia operates 32 weekly roundtrip flights from AlUla to major Saudi and international cities, including Riyadh, Jeddah, Dammam, and Paris, offering over 4,400 seats in total.

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