Tourism Authority of Thailand’s Amazing Green Fest slated for 15 August

The Tourism Authority of Thailand (TAT) in partnership with The Cloud hosts the Amazing Green Fest 2024 this month.

Slated for 15 to 18 August, the event will be held at the Paragon Hall of the Siam Paragon in Bangkok.

The Amazing Green Fest 2024 marks two milestones in TAT’s aspiration towards socially and environmentally responsible tourism. 

TAT governor Thapanee Kiatphaibool  said “The event underscores TAT’s vision to accelerate Thailand’s tourism ecosystem to sustainability, promote economic value, and maintain biodiversity of natural resources.”

Kiatphaibool added that the Amazing Green Fest corresponds with Thailand’s 20-Year National Strategy for competitiveness enhancement and the 13th National Economic and Social Development Plan, Milestone 2, to develop Thailand as a sustainable quality-oriented tourist destination.”

The Cloud’s managing director Changnoi Kunjara Na Ayudhya added: “The Amazing Green Fest 2024 is purposely designed to create a community for sustainable tourism enthusiasts to exchange new experiences through storytelling. We want to motivate people to discover new meanings of sustainable tourism that can be applied in everyday life.”

TAT and The Cloud set the target for the Amazing Green Fest 2024 to motivate stakeholders and tourists to recognise the importance of environmental conservation and responsible tourism practices. Ultimately, this would help foster meaningful connections between people and nature.

A two-pronged approach to promoting sustainable tourism

In celebration of the event, TAT endorsed a heart-shaped leaf on the Amazing Thailand logo, signifying its strong commitment to the sustainability triangle’s focus on society, economy, culture, and environment. 

The Amazing Green Fest is also TAT’s first carbon-neutral event accredited by the Thailand Greenhouse Gas Management Organization (TGO).

Teaching sustainability on several levels

The festival also serves as TAT’s way to spread the word about sustainability on several different levels.

On the business level, TAT established the foundation for sustainable, resilient, and responsible business through various initiatives. These include the Sustainable Tourism Goals (STGs), which TAT has developed and implemented in line with the United Nations’ Sustainable Development Goals (SDGs), the STGs STAR Rating System, the Amazing Organic project, and the BCG and Happy Model tourism routes.

On a national level, TAT elevates the sustainability standards of Thai tourism-related businesses with the biannual Thailand Tourism Awards under five categories – attraction, accommodation, health and wellness tourism, tour programmes, and low-carbon and sustainability.

Additionally, TAT developed the CF-Hotels online platform to enable hotel and lodging operators to create a database of environmental inventory (energy, water, waste and greenhouse gases) and calculate the carbon footprint of their operations.

On an international level, TAT is building the foundation for Thai tourism businesses to enhance sustainability standards. Among these is its partnership with Tourism Cares, a US-based non-profit organisation dedicated to advancing sustainability within the travel and tourism industry.